@font-face{font-family:Article Inter;font-style:normal;font-weight:400;font-display:swap;src:url(/source-assets/article/a28eb6d3ccb534ae.woff2) format("woff2");unicode-range:u+0100-02ba,u+02bd-02c5,u+02c7-02cc,u+02ce-02d7,u+02dd-02ff,u+0304,u+0308,u+0329,u+1d00-1dbf,u+1e00-1e9f,u+1ef2-1eff,u+2020,u+20a0-20ab,u+20ad-20c0,u+2113,u+2c60-2c7f,u+a720-a7ff}@font-face{font-family:Article Inter;font-style:normal;font-weight:400;font-display:swap;src:url(/source-assets/article/c940764593d0fe5d.woff2) format("woff2");unicode-range:u+00??,u+0131,u+0152-0153,u+02bb-02bc,u+02c6,u+02da,u+02dc,u+0304,u+0308,u+0329,u+2000-206f,u+20ac,u+2122,u+2191,u+2193,u+2212,u+2215,u+feff,u+fffd}@font-face{font-family:Article Inter;font-style:normal;font-weight:600;font-display:swap;src:url(/source-assets/article/a28eb6d3ccb534ae.woff2) format("woff2");unicode-range:u+0100-02ba,u+02bd-02c5,u+02c7-02cc,u+02ce-02d7,u+02dd-02ff,u+0304,u+0308,u+0329,u+1d00-1dbf,u+1e00-1e9f,u+1ef2-1eff,u+2020,u+20a0-20ab,u+20ad-20c0,u+2113,u+2c60-2c7f,u+a720-a7ff}@font-face{font-family:Article Inter;font-style:normal;font-weight:600;font-display:swap;src:url(/source-assets/article/c940764593d0fe5d.woff2) format("woff2");unicode-range:u+00??,u+0131,u+0152-0153,u+02bb-02bc,u+02c6,u+02da,u+02dc,u+0304,u+0308,u+0329,u+2000-206f,u+20ac,u+2122,u+2191,u+2193,u+2212,u+2215,u+feff,u+fffd}@font-face{font-family:Article Inter;font-style:normal;font-weight:800;font-display:swap;src:url(/source-assets/article/a28eb6d3ccb534ae.woff2) format("woff2");unicode-range:u+0100-02ba,u+02bd-02c5,u+02c7-02cc,u+02ce-02d7,u+02dd-02ff,u+0304,u+0308,u+0329,u+1d00-1dbf,u+1e00-1e9f,u+1ef2-1eff,u+2020,u+20a0-20ab,u+20ad-20c0,u+2113,u+2c60-2c7f,u+a720-a7ff}@font-face{font-family:Article Inter;font-style:normal;font-weight:800;font-display:swap;src:url(/source-assets/article/c940764593d0fe5d.woff2) format("woff2");unicode-range:u+00??,u+0131,u+0152-0153,u+02bb-02bc,u+02c6,u+02da,u+02dc,u+0304,u+0308,u+0329,u+2000-206f,u+20ac,u+2122,u+2191,u+2193,u+2212,u+2215,u+feff,u+fffd}@font-face{font-family:Article Space Grotesk;font-style:normal;font-weight:700;font-display:swap;src:url(/source-assets/article/054c266fbb441ee0.woff2) format("woff2");unicode-range:u+0100-02ba,u+02bd-02c5,u+02c7-02cc,u+02ce-02d7,u+02dd-02ff,u+0304,u+0308,u+0329,u+1d00-1dbf,u+1e00-1e9f,u+1ef2-1eff,u+2020,u+20a0-20ab,u+20ad-20c0,u+2113,u+2c60-2c7f,u+a720-a7ff}@font-face{font-family:Article Space Grotesk;font-style:normal;font-weight:700;font-display:swap;src:url(/source-assets/article/a0d054c4af557de2.woff2) format("woff2");unicode-range:u+00??,u+0131,u+0152-0153,u+02bb-02bc,u+02c6,u+02da,u+02dc,u+0304,u+0308,u+0329,u+2000-206f,u+20ac,u+2122,u+2191,u+2193,u+2212,u+2215,u+feff,u+fffd}.article-template{--article-ink:#000;--article-paper:#f7f3ed;--article-purple:#864df9;--article-yellow:#f7e397;overflow:visible;color:var(--article-ink);background:#fff}.article-cms--standard-v1{margin-top:var(--site-header-article-offset,-1px)}.article-template .barra-progresso-container{position:fixed;z-index:99999;top:0;left:0;width:100%;height:3px;background:#f0f0f0}.article-template .barra-progresso-bar{width:0;height:3px;background:var(--article-purple)}body:has(.article-template) .site-logo,body:has(.article-template) .site-logo img{width:75.1953125px;height:75.1953125px}.article-source-hero{padding:4% 0;background:var(--article-paper)}.article-layout,.article-source-hero-inner{width:80%;max-width:1080px;margin:0 auto}.article-source-hero-inner{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:5.5%;padding:2% 0}.article-title-panel h1{padding-bottom:10px;color:#0a0a0a;font-family:Gui Inter Tight,sans-serif;font-size:35px;font-weight:700;letter-spacing:0;line-height:1.1;text-transform:none}.article-source-meta a{color:inherit;text-decoration:none}.article-source-meta{color:#666;font-size:16px;line-height:1.7}.article-featured-image{overflow:hidden;border:5px solid var(--article-ink);border-radius:20px;box-shadow:10px 10px 0 var(--article-ink);line-height:0}.article-featured-image img{display:block;width:100%;height:auto}.article-content-section{padding:35px 0 4vw;background:#fff}.article-layout{display:grid;grid-template-columns:minmax(0,64.833%) minmax(0,29.667%);align-items:start;gap:5.5%;padding-top:2px;padding-bottom:2vw}.article-primary-column{min-width:0}.article-newsletter-section{position:relative;padding:4% 0}.article-newsletter-row{position:relative;width:80%;max-width:1080px;margin:auto;padding:2% 0}.article-newsletter-column{position:relative;display:flow-root;width:100%}@media (max-width:980px){.article-newsletter-section{padding:50px 0}.article-newsletter-row{padding:30px 0}}.article-richtext{color:#191919;font-family:Gui Inter Tight,sans-serif;font-size:17px;font-weight:500;letter-spacing:.3px;line-height:1.6}.article-richtext p{padding-bottom:17px}.article-gallery{--article-gallery-effective-columns:var(--article-gallery-columns);display:flex;flex-wrap:wrap;gap:.5em;margin-bottom:1em}.article-cms[data-source-key="wp:post:720"] .article-gallery{margin-bottom:0}.article-gallery>.article-figure{flex:1 1 calc((100% - (var(--article-gallery-effective-columns) - 1) * 0.5em) / var(--article-gallery-effective-columns));width:calc((100% - (var(--article-gallery-effective-columns) - 1) * .5em) / var(--article-gallery-effective-columns));margin:0}.article-gallery--cropped>.article-figure .article-image{box-sizing:border-box;width:100%;height:100%;object-fit:cover}@media (max-width:599px){.article-gallery{--article-gallery-effective-columns:min(2,var(--article-gallery-columns))}}.article-template:has(.article-holocron) .article-author-links,.article-template:has(.article-holocron) .article-recent-posts li,.article-template:has(.article-holocron) .article-richtext,.article-template:has(.article-holocron) .article-source-meta{line-height:1.5}.article-template:has(.article-holocron) .article-richtext>h2{line-height:28px}.article-template:has(.article-holocron) .article-richtext{padding-bottom:0}.article-template:has(.article-holocron) .article-heading :is(.ez-toc-section,.ez-toc-section-end){display:inline}.article-template:has(.article-holocron) .article-author-name,.article-template:has(.article-holocron) .article-author-name a{font-size:14px;font-weight:600;line-height:14px;color:#0a0a0a}.article-template:has(.article-holocron) .article-author-links a{color:#000}.article-template:has(.article-holocron) .article-recent-posts{min-height:0;display:flow-root}.article-template:has(.article-holocron) .footer-brand{gap:0!important}body:has(.article-holocron) .site-header .header-inner{width:100%;max-width:1080px}@media (min-width:640px){body:has(.article-holocron) .site-header .header-inner{max-width:640px}}@media (min-width:768px){body:has(.article-holocron) .site-header .header-inner{max-width:768px}}@media (min-width:1024px){body:has(.article-holocron) .site-header .header-inner{max-width:1024px}}@media (min-width:1280px){body:has(.article-holocron) .site-header .header-inner{max-width:1280px}}@media (min-width:1536px){body:has(.article-holocron) .site-header .header-inner{max-width:1536px}}@media (max-width:767px){body:has(.article-holocron) .site-header .mobile-navigation nav{left:0;width:100%;padding:5%;font-family:Gui Inter Tight,sans-serif}body:has(.article-holocron) .site-header .mobile-navigation nav>ul{padding:0}body:has(.article-holocron) .mobile-navigation[open]>summary .mobile-navigation-bars{transform:none}body:has(.article-holocron) .site-header .mobile-navigation nav>ul>li{border-bottom:0}body:has(.article-holocron) .site-header .mobile-navigation .navigation-parent>details>summary,body:has(.article-holocron) .site-header .mobile-navigation nav a{border-bottom:1px solid rgb(0 0 0/3%)}body:has(.article-holocron) .site-header .mobile-navigation .navigation-submenu{display:block;margin:0;padding:0 0 0 10px;border:0;background:transparent}body:has(.article-holocron) .site-header .mobile-navigation .navigation-submenu li{border:0;padding:0 0 0 5%}body:has(.article-holocron) .site-header .mobile-navigation .navigation-parent>details>summary,body:has(.article-holocron) .site-header .mobile-navigation nav a{color:#666}body:has(.article-holocron) .site-header .mobile-navigation .navigation-parent>details>summary{position:relative;font-weight:700}body:has(.article-holocron) .site-header .mobile-navigation .navigation-parent>details>summary:after{content:"3";position:absolute;right:0;top:12px;width:20px;height:20px;border-radius:50%;background:#864df9;color:#f7e397;font:700 14px/20px Gui Modules;text-align:center}body:has(.article-holocron) .site-header .mobile-navigation .navigation-parent>details[open]>summary:after{content:"2"}}.article-richtext h1,.article-richtext h2,.article-richtext h3,.article-richtext h4,.article-richtext h5,.article-richtext h6{padding-bottom:10px;color:#0a0a0a;font-family:Gui Barlow Condensed,sans-serif;font-weight:700;line-height:1}.article-richtext h1{font-size:32px}.article-richtext h2{font-size:28px;line-height:29px}.article-richtext h3{font-size:24px}.article-richtext h4{font-size:20px}.article-richtext h5{font-size:18px}.article-richtext h6{font-size:16px}.article-heading .ez-toc-section,.article-heading .ez-toc-section-end{font-family:Gui Inter Tight,sans-serif;line-height:28px}.article-richtext a{color:var(--article-purple);font-weight:600;text-decoration:none}.article-richtext a strong{font-weight:700}.article-buttons{display:flex;flex-wrap:wrap;gap:.5em;margin:0;padding:0}.article-buttons>.article-button{max-width:100%}.article-richtext .article-button-link,.article-richtext .article-button-link:hover{display:inline-block;box-sizing:border-box;max-width:100%;border:3px solid #000;border-radius:999px;box-shadow:5px 5px #000;cursor:pointer;padding:calc(.667em + 2px) calc(1.333em + 2px);margin:0;color:#864df9;background-color:#864df9;font-family:inherit;font-size:inherit;font-weight:600;line-height:3;text-align:center;text-decoration:none}.article-richtext .article-button-link strong{color:inherit}.article-richtext a[data-source-bold-origin=ancestor-only] strong{font-weight:inherit}.article-richtext blockquote{margin:20px 0 30px;padding:0 0 0 20px;border-left:8px solid var(--article-purple);color:var(--article-purple);font-size:20px;font-weight:600;line-height:27.2px;text-align:left}.article-richtext blockquote p{padding:0}.article-richtext blockquote strong{font-weight:700}.article-richtext ol,.article-richtext ul{margin:0;padding:0 0 0 1.5em;line-height:26px}.article-richtext ol{padding:0 0 23px;list-style-position:inside}.article-richtext ul.list-bullet{list-style-type:disc;list-style-position:outside}.article-richtext li{margin-bottom:7px;padding-bottom:3px}.article-richtext pre{max-width:100%;margin:0 0 10px;padding:10px;overflow-x:auto;background:transparent;font-family:Courier New,monospace;font-size:17px;line-height:27.2px;white-space:pre}.article-richtext code{font-weight:600}.article-richtext code,.article-richtext pre code{margin-bottom:10px;font-family:Courier New,monospace}.article-richtext pre code{display:block;line-height:27.2px;white-space:break-spaces}.article-figure{display:flex;flex-direction:column;margin:0;transition:transform .3s ease}.article-figure:hover{transform:scale(1.03)}.article-figure:has(.article-image-lightbox-dialog[open]){transform:none}.article-figure .article-image{display:block;box-sizing:content-box;width:calc(100% - 8px);max-width:calc(var(--article-media-width, 100000px) - 8px);height:auto;overflow:hidden;border:4px solid var(--article-ink);border-radius:10px;box-shadow:7px 5px 0 var(--article-ink)}.article-figure .article-image.article-image--source-display{box-sizing:border-box;width:100%;max-width:var(--article-media-display-width,100%);height:var(--article-media-display-height,auto)}.article-image-lightbox-trigger{display:block;width:100%;max-width:100%;padding:0;border:0;color:inherit;background:transparent;line-height:0;text-align:left;cursor:zoom-in}.article-image-lightbox-trigger:focus-visible{border-radius:10px;outline:3px solid var(--article-purple);outline-offset:7px}.article-image-lightbox-dialog{box-sizing:border-box;width:100vw;max-width:none;height:100vh;max-height:none;margin:0;padding:24px;overflow:auto;border:0;background:transparent}.article-image-lightbox-dialog::backdrop{background:rgb(0 0 0/82%)}.article-image-lightbox-content{position:relative;display:flex;box-sizing:border-box;flex-direction:column;align-items:center;justify-content:center;width:fit-content;min-width:min(100%,280px);min-height:calc(100vh - 48px);margin:auto}.article-image-lightbox-image{display:block;width:auto;max-width:calc(100vw - 48px);height:auto;max-height:calc(100vh - 104px);border:4px solid #fff;border-radius:10px;box-shadow:8px 8px 0 var(--article-purple)}.article-image-lightbox-close{position:fixed;z-index:1;top:32px;right:32px;display:grid;width:44px;height:44px;padding:0;border:2px solid #fff;border-radius:999px;color:#fff;background:rgb(0 0 0/72%);place-items:center;cursor:pointer}.article-image-lightbox-close svg{width:24px;height:24px;stroke-width:2}.article-image-lightbox-close:focus-visible{outline:3px solid var(--article-purple);outline-offset:3px}.article-image-lightbox-caption{max-width:min(760px,calc(100vw - 48px));margin:14px auto 0;padding:0;color:#fff;font-size:16px;line-height:1.5;text-align:center}.article-figure figcaption{margin:8.5px 0 17px;color:inherit;font-size:17px;line-height:27.2px;text-align:left}.article-audio{margin:0 0 17px}.article-audio audio{display:inline;width:100%}.article-audio figcaption{margin:8.5px 0 0;color:inherit;font-size:17px;line-height:27.2px;text-align:left}.article-table{width:100%;margin:0 0 17px;overflow-x:auto}.article-table:focus-visible{outline:3px solid var(--article-purple);outline-offset:4px}.article-table table{width:100%;border-collapse:collapse;table-layout:fixed}.article-table thead{border-bottom:3px solid}.article-table td,.article-table th{padding:8.5px!important;border:1px solid #191919!important;vertical-align:top;word-break:break-word}.article-richtext .article-table p{padding:0}.article-richtext--standard-v1 .article-table{margin:0;overflow-x:auto;border:0}.article-richtext--standard-v1 .article-table table{font-size:inherit;line-height:27.2px}.article-richtext--standard-v1 .article-table td,.article-richtext--standard-v1 .article-table th{padding:.5em!important;vertical-align:middle}.article-richtext--standard-v1 .article-table th{font-weight:700;text-align:center}.article-richtext--tracking-comparison-v1 .article-table{max-width:1152px;margin:0 auto 20px;overflow-x:auto;overflow-y:hidden;border:1px solid #e5e7eb;border-radius:16px;background:#fff;box-shadow:0 10px 25px rgb(0 0 0/8%);overscroll-behavior-inline:contain;scrollbar-width:thin;-webkit-overflow-scrolling:touch}.article-richtext--tracking-comparison-v1 .article-heading:has(+.article-table){box-sizing:border-box;max-width:1152px;margin:0 auto;padding:32px 32px 10px;border:1px solid #e5e7eb;border-bottom:0;border-radius:16px 16px 0 0;background:#fff;box-shadow:0 10px 25px rgb(0 0 0/8%);text-align:center}.article-richtext--tracking-comparison-v1 .article-heading+.article-table{border-top:0;border-radius:0 0 16px 16px}.article-richtext--tracking-comparison-v1 .article-table table{color:#111827;text-align:left;table-layout:auto}.article-richtext--tracking-comparison-v1 .article-table thead{border-bottom:0;color:#fff;background:#864df9}.article-richtext--tracking-comparison-v1 .article-table td,.article-richtext--tracking-comparison-v1 .article-table th{padding:16px!important;border:0!important;vertical-align:top;word-break:normal}.article-richtext--tracking-comparison-v1 .article-table th{font-weight:700}.article-richtext--tracking-comparison-v1 .article-table th:first-child{width:25%}.article-richtext--tracking-comparison-v1 .article-table tbody tr{border-bottom:1px solid #e5e7eb}.article-richtext--tracking-comparison-v1 .article-table tbody tr:last-child{border-bottom:0}.article-richtext--tracking-comparison-v1 .article-table tbody tr:nth-child(2n){background:#f9fafb}.article-richtext--tracking-comparison-v1 .article-table tbody td:first-child,.article-richtext--tracking-comparison-v1 .article-table tbody th:first-child{font-weight:700;text-align:left}.article-richtext--tracking-comparison-v1 .article-table tbody td:not(:first-child) strong{color:#864df9;font-weight:700}.article-richtext--tracking-comparison-v1 .article-table tbody tr:last-child td:nth-child(3){background:rgb(247 227 151/50%)}.article-youtube{position:relative;width:100%;max-width:1080px;margin:0 auto 30px;overflow:hidden;border:4px solid var(--article-ink);border-radius:14px;aspect-ratio:1080/608;background:radial-gradient(circle at 72% 24%,rgb(134 77 249/70%),transparent 32%),linear-gradient(135deg,#191919,#332253 62%,#864df9);box-shadow:7px 7px 0 var(--article-ink)}.article-richtext--standard-v1>.article-youtube,.article-richtext--tracking-comparison-v1>.article-youtube{border:0;border-radius:0;box-shadow:none}.article-richtext--tracking-comparison-v1>.article-youtube{margin:0}.article-youtube iframe,.article-youtube-consent{position:absolute;inset:0;width:100%;height:100%;border:0}.article-youtube-consent{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;padding:28px;color:#fff;background:transparent;font:inherit;text-align:center;cursor:pointer}.article-youtube-consent:focus-visible{outline:4px solid var(--article-yellow);outline-offset:-8px}.article-youtube-play{display:grid;place-items:center;width:74px;height:56px;padding-left:5px;border:3px solid var(--article-ink);border-radius:15px;color:var(--article-ink);background:var(--article-yellow);box-shadow:4px 4px 0 var(--article-ink);font-size:30px;line-height:1}.article-youtube-title{max-width:760px;font-family:Gui Barlow Condensed,sans-serif;font-size:clamp(20px,3vw,32px);font-weight:700;line-height:1.1}.article-youtube-note{max-width:560px;color:rgb(255 255 255/82%);font-size:14px;line-height:1.35}.article-native-video{aspect-ratio:16/9}.article-native-video video,.article-native-video-poster,.article-native-video-unavailable{position:absolute;inset:0;width:100%;height:100%}.article-native-video video{display:block;object-fit:contain;background:#000}.article-native-video video:focus-visible{outline:4px solid var(--article-yellow);outline-offset:-8px}.article-native-video-poster{object-fit:contain;opacity:.45}.article-native-video .article-youtube-consent>span{position:relative}.article-native-video .article-youtube-consent:disabled{cursor:wait}.article-native-video-unavailable{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;padding:14px;color:#fff;text-align:center}.article-native-video-status{color:#fff;font-size:14px;line-height:1.35}.article-architecture{width:100%;padding:40px 20px;overflow:hidden;border-top:4px solid var(--article-ink);border-bottom:4px solid var(--article-ink);color:var(--article-ink);background:#fff;font-family:Article Inter,Gui Inter Tight,sans-serif;line-height:1.5}.article-architecture-header{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;max-width:1150px;margin:0 auto 40px;gap:20px}.article-architecture-eyebrow{display:inline-block;margin-bottom:12px;padding:4px 12px;color:#fff;background:var(--article-ink);box-shadow:4px 4px 0 var(--article-purple);font-family:Gui Inter Tight,sans-serif;font-size:16px;font-weight:700;text-transform:uppercase}.article-richtext .article-architecture-title{margin:0;padding:0 0 10px;color:var(--article-ink);font-family:Gui Barlow Condensed,sans-serif;font-size:28px;font-weight:700;line-height:1.1;text-transform:uppercase}.article-architecture-subtitle,.article-architecture-title .ez-toc-section,.article-architecture-title .ez-toc-section-end{font-family:Gui Inter Tight,sans-serif}.article-architecture-subtitle{display:none;color:#666;font-size:14px;font-weight:700;letter-spacing:2px;text-transform:uppercase}.article-architecture-track{display:flex;gap:24px;max-width:1200px;margin:0 auto;padding:0 20px 40px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scrollbar-width:none}.article-architecture-track::-webkit-scrollbar{display:none}.article-architecture-track:focus-visible{border-radius:8px;outline:4px solid var(--article-purple);outline-offset:2px}.article-architecture-card{position:relative;display:flex;flex-direction:column;justify-content:space-between;flex:0 0 280px;margin-top:20px;padding:24px;border:3px solid var(--article-ink);color:var(--article-ink);background:var(--article-paper);box-shadow:6px 6px 0 var(--article-ink);scroll-snap-align:center;transition:background-color .2s ease}.article-architecture-card:nth-child(2n){background:#fff}.article-architecture-card:hover:not(.is-highlighted){background:var(--article-yellow)}.article-architecture-card.is-highlighted{color:#fff;background:var(--article-purple)}.article-architecture-card.is-highlighted h3,.article-architecture-card.is-highlighted p{color:#fff}.article-architecture-card.is-highlighted h3{border-color:#fff}.article-architecture-number{position:absolute;z-index:10;top:-20px;left:-10px;display:flex;align-items:center;justify-content:center;width:40px;height:40px;border:3px solid var(--article-ink);box-shadow:3px 3px 0 var(--article-ink);font-family:Article Space Grotesk,Gui Barlow Condensed,sans-serif;font-size:20px;font-weight:900}.article-architecture-card:nth-child(odd) .article-architecture-number{color:#fff;background:var(--article-purple)}.article-architecture-card:nth-child(2n) .article-architecture-number{color:var(--article-ink);background:#fff}.article-architecture-card:nth-child(4) .article-architecture-number{color:var(--article-ink);background:var(--article-yellow)}.article-architecture-card.is-highlighted .article-architecture-number{border-color:var(--article-ink);color:var(--article-yellow);background:var(--article-ink);box-shadow:3px 3px 0 var(--article-yellow)}.article-richtext .article-architecture-card h3{margin:0 0 12px!important;padding:0 0 8px;border-bottom:2px solid var(--article-ink);color:inherit;font-family:Gui Barlow Condensed,sans-serif;font-size:24px;font-weight:700;line-height:1.1;text-transform:uppercase}.article-richtext .article-architecture-card p{margin:0;padding:0;color:inherit;font-family:Gui Inter Tight,sans-serif;font-size:14px;font-weight:500;line-height:1.4}.article-architecture-spacer{flex:0 0 1px}.article-architecture-hint{margin:10px 0 0!important;padding:0!important;color:#767676;font-size:12px!important;font-weight:700;letter-spacing:1px;text-align:center;text-transform:uppercase}@media (min-width:768px){.article-architecture-subtitle{display:block}.article-architecture-hint{display:none}.article-richtext--tracking-comparison-v1 .article-table td,.article-richtext--tracking-comparison-v1 .article-table th{padding:20px!important}}@media (max-width:767px){.article-youtube{margin-bottom:24px;border-width:3px;border-radius:10px;box-shadow:5px 5px 0 var(--article-ink)}.article-youtube-consent{gap:8px;padding:14px}.article-youtube-play{width:56px;height:42px;border-width:2px;font-size:23px}.article-youtube-note{display:none}.article-image-lightbox-dialog{padding:16px}.article-image-lightbox-content{min-height:calc(100vh - 32px)}.article-image-lightbox-image{max-width:calc(100vw - 32px);max-height:calc(100vh - 96px)}.article-image-lightbox-close{top:16px;right:16px}.article-image-lightbox-caption{max-width:calc(100vw - 32px)}.article-audio figcaption{margin-top:9px;font-size:18px}.article-richtext--tracking-comparison-v1 .article-table table{min-width:646px;font-size:17px;line-height:1.6}.article-richtext--tracking-comparison-v1 .article-table td,.article-richtext--tracking-comparison-v1 .article-table th{padding:20px!important}.article-richtext--tracking-comparison-v1 .article-table th:first-child{width:auto}.article-richtext--tracking-comparison-v1 .article-heading:has(+.article-table){padding:8px 8px 10px}}.article-richtext--standard-v1>p:not(.has-background):last-of-type,.article-richtext>p.article-paragraph--empty:last-of-type,.article-richtext>p:last-child{padding-bottom:0}#ez-toc-container{display:table;box-sizing:border-box;margin:0 0 17px;padding:20px 20px 20px 30px;border:2px solid var(--article-ink);border-radius:17px;background:var(--article-paper);box-shadow:5px 7px 0 #191919}.ez-toc-title-container{position:relative;display:block;height:27.2px}#ez-toc-container .ez-toc-title{padding:0;line-height:24.65px;text-transform:uppercase;font-weight:700}.ez-toc-cssicon-toggle-label{position:absolute;top:0;right:-10px;width:35px;height:32px;padding:0;border:1px solid #999191;border-radius:5px;color:var(--article-ink);background:transparent;font:inherit;cursor:pointer}.ez-toc-icon-toggle-span{display:flex;align-items:center;justify-content:center;width:35px;height:30px;direction:ltr}.ez-toc-list{width:calc(100% - 35px);margin:1em 0 0;padding:0;counter-reset:item;list-style:none}.ez-toc-list li{margin:0 0 7px;padding:0}.article-richtext .ez-toc-list .ez-toc-list-level-2{margin-left:1.5em;counter-reset:item}.article-cms[data-source-key="wp:post:720"] .ez-toc-list{overflow:hidden}.ez-toc-list--hierarchical,.ez-toc-list--hierarchical ul{list-style-type:disc;overflow:hidden}#ez-toc-container:has(.ez-toc-list--hierarchical) .ez-toc-title-container,.article-cms[data-source-key="wp:post:720"] #ez-toc-container .ez-toc-title-container{display:inline;height:auto;position:static}#ez-toc-container:has(.ez-toc-list--hierarchical) .ez-toc-title,.article-cms[data-source-key="wp:post:720"] #ez-toc-container .ez-toc-title{position:static;display:inline;vertical-align:middle}#ez-toc-container:has(.ez-toc-list--hierarchical) button,.article-cms[data-source-key="wp:post:720"] #ez-toc-container button{position:relative;float:right;right:auto;left:10px;top:0;font-size:16px;line-height:24px}.ez-toc-list--hierarchical li{list-style-type:none;line-height:1.6}.ez-toc-list a{display:inline-flex;color:var(--article-purple);font-weight:600;line-height:1.6;text-decoration:none}.ez-toc-list a:before{flex-grow:0;flex-shrink:0;margin-right:.2em;content:counter(item,disc) " ";counter-increment:item}.eztoc-hide{display:none}.article-author{display:flex;align-items:flex-start;gap:30px;margin-top:36px;padding:30px;overflow:hidden;border:5px solid var(--article-ink);border-radius:15px;color:var(--article-ink);background:var(--article-paper);box-shadow:7px 7px 0 var(--article-ink);font-size:14px;font-weight:600;line-height:27.2px}.article-author-image{flex:0 0 125px;max-width:125px;overflow:hidden;border:2px solid var(--article-ink);border-radius:30px;line-height:0}.article-author-image img{display:block;width:100%;height:auto}.article-author-description{min-width:0}.article-author-name{display:block;margin:0;padding:0 0 10px;font-family:Gui Barlow Condensed,sans-serif}.article-author-name,.article-author-name a{color:var(--article-purple);font-size:18px;font-weight:700;line-height:18px;text-decoration:none}.article-author-name a{font-family:Gui Inter Tight,sans-serif}.article-author-description p{margin:0;line-height:21px}.article-cms--standard-v1 .article-author-description>p,.article-cms[data-source-key="wp:post:2231"] .article-author-description>p{color:rgb(0 0 0/75%)}.article-author-description a{color:var(--article-purple);font-weight:600}.article-author-description .article-author-name a{color:#0a0a0a;font-weight:700}.article-author-links{line-height:27.2px}.article-author-links a{text-decoration:none}.article-sidebar{box-sizing:border-box;min-width:0;padding:0 30px 0 25px;border-left:5px solid var(--article-ink);font-size:16px;font-weight:600;line-height:27.2px;text-align:center}.article-cms--standard-v1 .article-sidebar,.article-cms[data-source-key="wp:post:2231"] .article-sidebar{border-color:#333}.article-sidebar>*{width:calc(100% - 1px)}.article-recent-posts{min-height:503.25px;margin-bottom:18.461%;text-align:left}.article-template:has(.article-holocron) .article-recent-posts h2{font-family:Holocron Barlow Condensed,sans-serif;font-weight:600}body:has(.article-holocron) .footer-compact-legal nav a,body:has(.article-sandler) .footer-compact-legal nav a{text-decoration:none}.article-recent-posts h2{margin:0;padding:0 0 10px;font-family:Gui Barlow Condensed,sans-serif;font-size:23px;font-weight:700;line-height:23px;text-transform:uppercase}.article-recent-posts ul{margin:0;padding:0 0 0 24px;list-style:none}.article-recent-posts li{margin-bottom:7px;line-height:27.2px}.article-recent-posts a{color:#666;text-decoration:none}.article-recent-posts a:hover{color:var(--article-purple)}.article-sidebar-links{display:grid;gap:15px;margin-bottom:18.461%;padding-bottom:7px}.article-sidebar-button{display:block;padding:10.671px 19.329px;border:3px solid var(--article-ink);border-radius:999px;color:#fff;background:var(--article-purple);box-shadow:5px 5px 0 var(--article-ink);font-size:13px;font-weight:600;line-height:39px;text-decoration:none}.article-sidebar-button strong{font-weight:700}.article-sidebar-search{position:relative;display:block;width:calc(100% - 1px);height:40px;margin-bottom:18.461%}.article-sidebar-search input{min-width:0;width:100%;height:40px;padding:9.8px;border:2px solid var(--article-ink);border-radius:999px;color:var(--article-ink);background:#fff;box-shadow:5px 5px 0 var(--article-ink);font:600 14px Gui Inter Tight,Helvetica,Arial,Lucida,sans-serif}.article-sidebar-search button{position:absolute;top:0;right:0;height:40px;padding:8.4px;border:1px solid #ddd;border-radius:0 999px 999px 0;color:#fff;background:var(--article-ink);font:700 12px Gui Inter Tight,sans-serif;font-size:12px;font-weight:700;line-height:normal;text-transform:uppercase;cursor:pointer}.article-promotions{display:block}.article-promotions a,.article-promotions img{display:block;width:100%}.article-promotions a{margin-bottom:18.538%}.article-sticky-promotion{width:100%;margin-bottom:18.538%}.article-sticky-promotion a,.article-sticky-promotion>div{width:100%}.article-sticky-promotion a{margin-bottom:0}.article-sticky-promotion.is-fixed>div{position:fixed;z-index:1}.article-promotions img{height:auto;border:5px solid var(--article-ink);border-radius:10px;box-shadow:3px 2px 0 var(--article-ink)}.article-cms[data-source-key="wp:post:720"] .article-promotions>div:not(.article-sticky-promotion),.article-cms[data-source-key="wp:post:720"] .article-sticky-promotion>div{box-sizing:border-box;border:5px solid #191919;border-radius:10px;box-shadow:3px 2px 0 var(--article-ink);overflow:visible}.article-cms[data-source-key="wp:post:720"] .article-promotions>div:not(.article-sticky-promotion){margin-bottom:18.538%}.article-cms[data-source-key="wp:post:720"] .article-promotions a{margin-bottom:0}.article-cms[data-source-key="wp:post:720"] .article-button-link:focus{outline:0 none #864df9;outline-offset:1px}.article-cms[data-source-key="wp:post:720"] .article-promotions a:focus{outline:0 none #191919;outline-offset:1px}.article-cms[data-source-key="wp:post:720"] .article-promotions img{border:0;border-radius:0;box-shadow:none;transition:all .3s ease}.article-cms[data-source-key="wp:post:720"] .article-promotions img:hover{transform:scale(1.03)}@media (min-width:768px) and (max-width:980px){.article-cms[data-source-key="wp:post:720"] .article-promotions>div:not(.article-sticky-promotion){margin-bottom:calc(7.5% / .4725)}}@media (max-width:767px){.article-cms[data-source-key="wp:post:720"] .article-promotions>div:not(.article-sticky-promotion){margin-bottom:11.499%}}.article-cms--standard-v1 .article-promotions img,.article-cms[data-source-key="wp:post:2231"] .article-promotions img{border-color:#191919}.article-footer-composition{margin-top:0;padding-bottom:4vw}.article-footer-composition:before{height:19.1953px;margin-bottom:64px}.article-footer-composition .footer-compact-legal{margin-top:4vw}body:has(.article-template) .whatsapp-button{background:linear-gradient(135deg,#25d366,#128c7e);box-shadow:0 8px 24px rgb(0 0 0/25%)}@media (min-width:981px){body:has(.article-template) .site-header .desktop-navigation>ul{gap:3.375px}body:has(.article-cms[data-source-key="wp:post:1541"]) .site-header .desktop-navigation>ul,body:has(.article-cms[data-source-key="wp:post:2059"]) .site-header .desktop-navigation>ul,body:has(.article-cms[data-source-key="wp:post:2408"]) .site-header .desktop-navigation>ul,body:has(.article-cms[data-source-key="wp:post:720"]) .site-header .desktop-navigation>ul{gap:0}body:has(.article-template) .desktop-navigation .navigation-parent>details>summary{position:relative;display:block;padding-right:20px}body:has(.article-template) .desktop-navigation .navigation-parent>details>summary:after{position:absolute;top:0;right:0;width:16px;height:14px;border:0;content:"3";font-family:Gui Modules;font-size:16px;font-weight:800;line-height:14px;transform:none}body:has(.article-template) .desktop-navigation .navigation-parent>details>summary,body:has(.article-template) .desktop-navigation>ul>li>a{padding-bottom:33px;margin-bottom:0}body:has(.article-template) .desktop-navigation>ul>li>a{display:block}body:has(.article-template) .site-header .navigation-submenu{top:33px;left:0;width:240px;min-width:240px;display:block;padding:20px 0;transform:none;border:0;border-top:3px solid #864df9;visibility:hidden;opacity:0;pointer-events:none;box-shadow:0 2px 5px rgb(0 0 0/10%)}body:has(.article-template) .navigation-submenu li{padding:0 20px}body:has(.article-template) .site-header .navigation-submenu li+li{border-top:0}body:has(.article-template) .site-header .navigation-submenu a{width:200px;padding:6px 20px;line-height:28px}body:has(.article-template) .desktop-navigation .navigation-parent>details:focus-within>.navigation-submenu,body:has(.article-template) .desktop-navigation .navigation-parent>details:hover>.navigation-submenu,body:has(.article-template) .desktop-navigation .navigation-parent>details[open]>.navigation-submenu{visibility:visible;opacity:1;pointer-events:auto}body:has(.article-template) .desktop-navigation .navigation-parent>details[open]>.navigation-submenu{top:47px}#ez-toc-container .ez-toc-title{position:relative;top:1.53125px;display:inline}body:has(.article-template) .whatsapp-button{right:max(22px,env(safe-area-inset-right));bottom:max(22px,env(safe-area-inset-bottom));width:86px;height:86px}body:has(.article-template) .whatsapp-button svg{width:46px;height:46px}.article-heading .ez-toc-section,.article-heading .ez-toc-section-end{display:none}.article-richtext{padding-bottom:2.422px}.article-cms--standard-v1 .article-richtext:has(>:is(ul,ol):last-child){padding-bottom:0}}@media (max-width:980px){body:has(.article-template) .mobile-navigation>summary b{font-size:16px;font-weight:600;line-height:1}.article-layout,.article-source-hero-inner{grid-template-columns:1fr}.article-source-hero-inner{gap:30px}.article-layout{gap:0}.article-title-panel h1{font-size:48px}.article-richtext{font-size:17px}.article-richtext blockquote{font-size:20px}.article-sidebar{margin-top:30px;padding:50px 30px 0 25px;border-top:5px solid var(--article-ink);border-left:0}}@media (min-width:768px) and (max-width:980px){.article-sidebar{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:5.5%;align-items:start;padding:0 0 0 25px;border-top:0;border-left:5px solid var(--article-ink)}.article-promotions{display:contents}.article-promotions>div,.article-sidebar>:not(.article-promotions){width:auto;margin:0 0 calc(7.5% / .4725)}.article-recent-posts{min-height:0}.article-promotions a{margin-bottom:0}}@media (max-width:767px){.article-cms--standard-v1{margin-top:var(--site-header-article-offset,-2px)}.article-cms--conversion-architecture-v1 .article-source-hero{margin-top:2px}.article-source-hero{padding:30px 0}.article-source-hero-inner{gap:30px;padding:50px 0}.article-title-panel h1{font-size:37px}.article-featured-image img,.article-featured-image--conversion-architecture-v1 img{aspect-ratio:auto;object-fit:contain}.article-source-meta{font-size:16px}.article-content-section{padding-bottom:50px}.article-layout{padding-bottom:30px}.article-richtext,.article-richtext blockquote{font-size:18px}.article-richtext{line-height:27.2px}.article-richtext p{padding-bottom:18px}.article-richtext h2{line-height:28px}.article-figure figcaption{margin:9px 0 18px;font-size:18px}.article-table{overflow-x:visible}.article-table td,.article-table th{padding:9px!important}.article-table p{padding:0}#ez-toc-container{position:relative;margin-right:0;margin-bottom:30px;margin-left:0}.ez-toc-title-container{height:28.1094px}#ez-toc-container .ez-toc-title{position:relative;top:1.5234px;display:inline;line-height:26.1px}.ez-toc-cssicon-toggle-label{top:28.1094px}.article-author{display:block;min-height:0;margin-top:42.1953px;text-align:center}.article-author-image{width:150px;max-width:150px;margin:0 auto 12px}.article-sidebar{padding-right:0;padding-left:10px}.article-sidebar>*{width:100%}.article-recent-posts{min-height:421.6406px;margin-bottom:11.499%}.article-sidebar-links,.article-sidebar-search{width:100%;margin-bottom:11.499%}.article-promotions{display:block;padding-bottom:0}.article-promotions a,.article-sticky-promotion{margin-bottom:11.499%}.article-footer-composition{padding-bottom:50px}.article-footer-composition:before{height:5.8438px;margin-bottom:19.5px}.article-footer-composition .footer-compact-legal{margin-top:15.5938px}}@media (prefers-reduced-motion:reduce){.article-architecture-card,.article-figure{transition:none}}@media (min-width:981px){.article-cms[data-source-key="wp:post:2059"] .article-sidebar,.article-cms[data-source-key="wp:post:2408"] .article-sidebar,.article-template:has(.article-sandler) .article-sidebar{border-right:1px solid rgba(0,0,0,.1)}.article-cms[data-source-key="wp:post:2059"] .article-sidebar>*,.article-cms[data-source-key="wp:post:2408"] .article-sidebar>*,.article-template:has(.article-sandler) .article-sidebar>*{width:100%}}body:has(.article-cms[data-source-key="wp:post:2408"]) .article-footer-composition:before{border-block-color:#000;background-size:cover;background-position:50% 50%}.article-image-lightbox-dialog[data-wordpress-geometry=true]{padding:0;overflow:hidden}.article-image-lightbox-dialog[data-wordpress-geometry=true] .article-image-lightbox-content{position:absolute;overflow:hidden;top:calc((100vh - var(--wp-lightbox-container-height)) / 2);left:calc((100vw - var(--wp-lightbox-container-width)) / 2);width:var(--wp-lightbox-container-width);height:var(--wp-lightbox-container-height);min-width:0;min-height:0;margin:0}.article-image-lightbox-dialog[data-wordpress-geometry=true] .article-image-lightbox-image{flex-shrink:0;width:var(--wp-lightbox-image-width);height:var(--wp-lightbox-image-height);max-width:none;max-height:none;object-fit:cover}.article-cms[data-source-key="wp:post:2059"] .article-image-lightbox-dialog[data-wordpress-geometry=true] .article-image-lightbox-content{top:50%;left:50%;transform:translate(-50%,-50%)}.article-image-lightbox-dialog[data-wordpress-geometry=true] .article-image-lightbox-media{display:flex;align-items:center;justify-content:center;flex-shrink:0;width:100%;height:100%;transform-origin:0 0}.article-image-lightbox-dialog[data-wordpress-geometry=true] .article-image-lightbox-media:hover{transform:scale(1.03)}.article-cms[data-source-key="wp:post:2059"] .article-image-lightbox-dialog::backdrop,.article-cms[data-source-key="wp:post:2408"] .article-image-lightbox-dialog::backdrop{background:#fff}.article-cms[data-source-key="wp:post:2059"] .article-image-lightbox-image,.article-cms[data-source-key="wp:post:2408"] .article-image-lightbox-image{border:0;border-radius:0;box-shadow:none}.article-cms[data-source-key="wp:post:2059"] .article-image-lightbox-close,.article-cms[data-source-key="wp:post:2408"] .article-image-lightbox-close{top:16px;right:16px;width:40px;height:40px;padding:0 4px;border:0;border-radius:0;color:#000;background:transparent}.article-cms[data-source-key="wp:post:2059"] .article-image-lightbox-close svg,.article-cms[data-source-key="wp:post:2408"] .article-image-lightbox-close svg{width:20px;height:20px}.article-cms[data-source-key="wp:post:2059"] .article-image-lightbox-caption,.article-cms[data-source-key="wp:post:2408"] .article-image-lightbox-caption{display:none}@media (min-width:981px){.article-cms[data-source-key="wp:post:2839"] .article-richtext{line-height:27.2px;padding-bottom:0}}@font-face{font-family:Meta Article Inter Tight;font-style:normal;font-weight:100 900;font-display:swap;src:url(/source-assets/home/3dfe028d00055fef.woff2) format("woff2")}@font-face{font-family:Meta Article Inter Tight;font-style:normal;font-weight:500;font-display:swap;src:url(/source-assets/sandler/inter-tight-500-normal.woff2) format("woff2")}@font-face{font-family:Meta Article Inter Tight;font-style:italic;font-weight:500;font-display:swap;src:url(/source-assets/sandler/inter-tight-500-italic.woff2) format("woff2")}.article-cms[data-source-key="wp:post:2231"] .article-richtext,.article-cms[data-source-key="wp:post:2231"] .article-richtext :is(p,li,blockquote){font-family:Meta Article Inter Tight,Gui Inter Tight,sans-serif}.article-cms[data-source-key="wp:post:2231"] .article-richtext{line-height:27.2px;padding-bottom:0}.article-cms[data-source-key="wp:post:720"] .article-source-meta{line-height:1.7em}@media (max-width:980px){.article-cms[data-source-key="wp:post:720"] .article-title-panel h1{line-height:1.1em}}@media (min-width:981px){.article-cms[data-source-key="wp:post:720"] .article-source-hero-inner{grid-template-columns:47.25% 47.25%}.article-cms[data-source-key="wp:post:720"] #ez-toc-container{line-height:1.6em}.article-cms[data-source-key="wp:post:2408"] .article-richtext,.article-cms[data-source-key="wp:post:720"] .article-richtext{padding-bottom:0}.article-cms[data-source-key="wp:post:2408"] .article-richtext>p,.article-cms[data-source-key="wp:post:2690"] .article-richtext>p,.article-cms[data-source-key="wp:post:2690"] .article-table>figcaption,.article-cms[data-source-key="wp:post:720"] .article-richtext>p{line-height:27.203125px}}.article-cms[data-source-key="wp:post:2231"] .article-richtext hr,.article-cms[data-source-key="wp:post:2690"] .article-richtext hr,.article-cms[data-source-key="wp:post:720"] .article-richtext hr{border:0;border-top:2px solid #808080}.article-cms[data-source-key="wp:post:2231"] .article-richtext h4{margin:0}.article-cms[data-source-key="wp:post:2231"] .article-heading:has(+.article-table){padding:32px 32px 42px;color:#000;line-height:30px}.article-cms[data-source-key="wp:post:2231"] .article-table th{vertical-align:middle}.article-cms[data-source-key="wp:post:2231"] .article-table tbody td:first-child{font-weight:500}.article-cms[data-source-key="wp:post:2231"] .article-table tbody td strong{color:inherit}.article-cms[data-source-key="wp:post:2231"] .article-table tbody tr:last-child{border-bottom:1px solid #e5e7eb}.article-cms[data-source-key="wp:post:2231"] .article-table tbody tr:last-child td:nth-child(3){background:transparent}@media (max-width:767.98px){.article-cms[data-source-key="wp:post:2231"] .article-heading:has(+.article-table){padding:8px 8px 18px}.article-cms[data-source-key="wp:post:2231"] .article-table{position:relative;background:linear-gradient(90deg,rgb(0 0 0/6%),rgb(0 0 0/0)) 0 /12px 100% no-repeat,linear-gradient(270deg,rgb(0 0 0/6%),rgb(0 0 0/0)) 100% /12px 100% no-repeat}.article-cms[data-source-key="wp:post:2231"] .article-table table{min-width:720px;font-size:14px;line-height:1.35}.article-cms[data-source-key="wp:post:2231"] .article-table td,.article-cms[data-source-key="wp:post:2231"] .article-table th{padding:12px!important}.article-cms[data-source-key="wp:post:2231"] .article-table td:first-child,.article-cms[data-source-key="wp:post:2231"] .article-table th:first-child{position:sticky;left:0;z-index:1;background:#fff}.article-cms[data-source-key="wp:post:2231"] .article-table thead th:first-child{z-index:2}}.article-richtext--standard-v1:has(.gwm-app-wrapper) .article-table table{table-layout:auto}.article-richtext--standard-v1:has(.gwm-app-wrapper) .article-table :is(th,td){word-break:normal}html:has(.article-cms[data-source-key="wp:post:720"]){scroll-behavior:auto}@media (max-width:479px){.article-cms[data-source-key="wp:post:720"] .article-instagram-embed{min-width:0!important}}.article-cms[data-source-key="wp:post:2560"] :is(h2,h3,h4)[id]{scroll-margin-top:110px}